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Why a sparkling water brand is pushing experiential | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Justin Crann

Barbet, a relatively new player in the sparkling water category, is looking to shatter a different kind of stigma – namely, the kind that teetotalers face when they pass on alcohol during social occasions.

http://strategyonline.ca/2023/01/27/why-a-new-sparkling-water-brand-is-pushing-experiential/
 

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